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青年白领往往是“时尚受害者”,但是近年来,时尚受害者却在悄悄转移,越来越多的9至16岁的青少年成为名牌服装的牺牲品。 2000年,西班牙少年时装业的销售收入达到了3亿欧元,占时装业总销售额的12％。少年时装设计师埃莱娜·桑斯说:“以前人们出重视品牌,但这种观念影响不大。现在人们对时装和品牌的兴趣日益增强。追求时尚已不再是和别人穿一样的鞋,而是要穿最为独特和名贵品牌的衣服。”这一现象的根源在于一些高档品牌的大众化行动。时尚业将衣服的品牌能够界定人的社会地位这一观念灌输给大众,而尚未成熟的青少年没有独立的判断力,容易追逐时尚,这使他们早早地就成为了时尚的受害者。
Young white-collars tend to be “fashion sufferers,” but in recent years fashion victims have quietly shifted and more and more adolescents aged 9 to 16 become victims of designer clothes. In 2000, Spain’s youth fashion industry sales reached 300 million euros, accounting for 12% of the total sales of the fashion industry. Teenager fashion designer Elena Sens said: “People used to pay attention to the brand, but this concept has little effect.Now people are increasingly interested in fashion and brand.Fashion fashion is no longer the same as wearing the same shoes as others , But to wear the most unique and expensive brand of clothes. ”The root cause of this phenomenon is the popularization of some high-end brands. The fashion industry has instilled the concept of the brand of clothing in defining the social status of human beings, while immature adolescents have no independent judgments and chase fashion, making them early victims of fashion.