雅客公司是一家有10年历史的企业,过去它以技术研发和产品制造为基础,在全世界有4个研究中心,但是在市场宣传上却不到位。2003年5月19日,雅客与叶茂中策划机构在宁波签署合作协议,以推动雅客 V9项目的上市。雅客案例策划的成功被叶茂中归结为三个集中:第一,品牌的集中。雅客注册了无数商标,每一个类产品都有自己的品牌,这是不恰当的,因为企业的精力是 Accor company is a 10-year-old company, which in the past it is based on technology research and manufacturing and product manufacturing, there are four research centers in the world, but not in the marketing. May 19, 2003, Accor and Yemao planning agency signed a cooperation agreement in Ningbo, in order to promote the listing of Accor V9 project. Yake off the success of the case planning Ye Maozhong boiled down to three focus: First, the brand concentration. Accor registered numerous trademarks, each category has its own brand of products, it is inappropriate, because the business is