本文通过分析我国企业价值链的博弈关系发现,价值链中博弈的形成在于企业内部和外部都存在利益和目标上的矛盾,而博弈的结果直接影响企业内部和外部的关系,导致价值链不稳定、不协调。为此,本文针对企业内部和外部的价值链管理构建了新的管理模式。 By analyzing the game relationship of Chinese enterprise value chain, we find that the formation of the game in the value chain lies in the contradiction between the interests and goals both inside and outside the enterprise. The outcome of the game directly affects the internal and external relations of the enterprise, leading to the instability of the value chain Uncoordinated. To this end, this article built a new management model for the internal and external value chain management.