在电视频道、电视栏目日趋专业化的今天，频道尤其是栏目的个性不能不说是越来越鲜明，越来越突出，也越来越被受众关注。电视新闻栏目个性张扬的过程，其实就是一个品牌打造的过程。可以说，栏目的个性化，除了具体内容和节目形态外，播音主持形式的运用也是一个异常重要的方? In television channels, television programs become increasingly specialized today, the channel, especially the column’s personality can not be said to be more and more distinct, more and more prominent, more and more attention by the audience. The publicity of the TV news section is actually a brand building process. It can be said that the part of the individual, in addition to the specific content and program form, the use of broadcast hosting mode is an exceptionally important side?