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新闻策划在新闻报道中扮演着越来越重要的角色,对于突发性灾难新闻事件更是如此。好的新闻策划可以让一个专题报道更加吸引受众,满足受众需要,从而使媒体在竞争中处于有利地位。在《南方周末.哀玉树特刊》中,报道以独特的视角、特色的版面设计、不同寻常的叙事方法使人眼前一亮,满足了受众对信息的需求,定位正确的舆论导向,包容不同的文化差异,塑造良好的舆论环境。
News planning plays an increasingly important role in news coverage, especially for sudden disaster news events. Good news planning can make a thematic coverage more appealing to the audience to meet the needs of the audience so that the media is in a good position to compete. In the Southern Weekend Mo Yushu Special Edition, the coverage of a unique visual angle, characteristic layout, extraordinary narrative method has made people shine, to meet the audience’s demand for information, to locate the correct direction of public opinion, inclusive of different Cultural differences, create a good public opinion environment.