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“主持”一词在《辞海》中被解释为:“负责掌握或处理;主张。”主持人是节目的灵魂,体现了媒体的意志,在节目的行进过程中起着非常重要的作用。主要体现在:1.串联衔接节目内容。这是主持人最基本的作用。2.引导节目的发展。在串联衔接的基础上,有相当一部分的节目在设计的过程中,要求主持人在节目现场有更多的功能表现。比如广播中的热线知识问答节目、热点短信点歌节目,都是在主持人的引导下根据听众的回答或要求安排节目的内容。
The term “host” is interpreted in “Cihai” as: “responsible for mastering or processing; assertion.” "The host is the soul of the show, embodies the will of the media and plays a very important role in the program’s progression Role. Mainly reflected in: 1 concatenation of program content. This is the most basic role of the host. 2. Guide the development of programs. On the basis of concatenation, a considerable part of the programs in the design process require the host to have more functional performance at the program site. For example, the hotline in the radio knowledge quiz program, hot SMS song programs, are under the guidance of the host according to the audience’s answer or request the content of the program.