选题策划能力是一种创造性思维能力,在编辑活动中主要表现为选题信息的获取能力、选题策划的创意能力、选题策划的执行能力。编辑的选题策划能力决定了期刊的内容和特色,“内容为王”是期刊营销攀升的基石,编辑的选题策划要为营销创造理想的环境。 Topic planning ability is a creative ability to think, in the editing activities mainly for the ability to obtain the information of topics, the creative ability of the topic planning, the ability of the topic planning. Editor’s choice of planning and decision-making capabilities determine the content and characteristics of the journal, “content is king ” is the cornerstone of journal marketing, editorial selection and planning to create an ideal environment for marketing.