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如今在美国市场,日本的汽车、消费电子等商品已经占据了相当大的市场分额,这与日本企业在美国长期推行的营销战略是密不可分的。适度的价格策略实际上,许多获得成功的日本企业,都花费了大量时间、精力和资金去分析美国市场机遇,并且对美国的目标市场作深入的了解,研究美国消费者心理,摸清组织市场营销的活动规律。例如,索尼在进入美国市场之前,就先派出没计人员、工程师以及其他人员组成的专家组到美国考察,研究如何设计其产品以适应美国消费者的爱好。
Today, in the U.S. market, Japan's automobiles, consumer electronics and other commodities already account for a large market share, which is closely linked with the long-term marketing strategy that Japanese companies carry in the United States. In fact, many successful Japanese companies have spent a great deal of time, energy and money analyzing the opportunities in the United States and gaining an in-depth understanding of the target market in the United States, studying American consumer psychology and figuring out how to organize the market Marketing activities of the law. For example, before entering the US market, Sony dispatched expert teams of engineers, engineers, and other personnel to the United States to study how to design its products to suit the tastes of American consumers.