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中国是个容易让常胜将军走麦城的地方。譬如当年的关羽,譬如最近的家得宝。而这些败军之将有一个共同特点,就是“骄傲”。骄傲得优越十足,骄傲得水土不服。毫不意外的,这让家得宝在中国遇到了麦城劫。在进入中国市场6年后,家得宝于2012年9月14日做出“艰难的决定”——关闭在中国市场现有的7家门店。这家企业在中国并不那么知名,如果不是因为“闭店”而受到媒体“关照”挖出其身世,可能多数中国人并不知道它是仅次于沃尔玛的美国第二大零售商。
China is a place where General Changsheng can easily go to Meicheng. For example, Guan Yu, such as the recent Home Depot. And these defeated army will have a common characteristic, is “pride ”. Proud superior, full of pride. Not surprisingly, this has caused Home Depot to meet with McKinsey in China. Six years after entering the Chinese market, Home Depot made a “tough decision” on September 14, 2012 - to shut down its existing seven stores in the Chinese market. This enterprise is not so famous in China, if not because of the “closed shop” by the media “care” dug out of its life, most Chinese may not know it is second only to Wal-Mart’s second largest in the United States Retailer.