郁美净的发展历程和目前的处境,似乎在向人们发出这样的信息:走平民路线成就了郁美净品牌,同时也使郁美净在国际强势品牌的夹击之下,开始遭遇前所未有的尴尬.走量不走价的运作模式正在逐渐显现出制约本土企业长远发展的势头.“,”Yumeijing is a top cosmetic brand with a history of more than 20 years in China, and its main products have always been concentrating on baby care. But now it is gradually stretching its tentacles into the whole family care planning. Tianjin Yumeijing Group Co. Ltd of China has occupied the Chinese market by its strategy of “small profits but quick turnover” and “good products but low prices”. During the last 25 years, Yumeijing has always maintained a leading position against its rivals by keeping an annual income growth of above 20% on average. As a result, Yumeijing is almost the symbol of the baby care products industry. Although the company has won its reputation and big market shares, frenzied competition from foreign rivals makes the brand feel increasing pressure to survive. The old strategy centered on quantity has encountered difficulty and is preventing the domestic cosmetic company from further development. It's time to change, otherwise a tragedy will be unavoidable .