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伴随着时代的发展,城市的品牌已经成为衡量城市实力的标准之一,而城市的形象作为城市品牌的一部分,良好的城市形象无论对于居民的生活、工作,还是对于城市的整体竞争力都有着积极的影响。目前,驻马店的城市形象的建设依然处于一个初级阶段,这给驻马店的建设与发展带来了不利。本文主要分析了驻马店的城市形象建设的重要性,并依据视觉传达的理论对驻马店的城市形象建设提出可行的意见,旨在提升驻马店的城市形象。
With the development of the times, the city’s brand has become one of the criteria to measure the strength of the city. The image of the city as a part of the city brand, a good city image for both the residents life and work, or for the city’s overall competitiveness Positive effect. At present, the construction of Zhumadian’s city image is still at an early stage, which has brought unfavorable results to the construction and development of Zhumadian. This article mainly analyzes the importance of Zhumadian’s city image building and puts forward feasible suggestions on the city image building of Zhumadian based on the visual communication theory so as to enhance the city image of Zhumadian.