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众所周知,企业实施品牌战略、打造品牌的目的就是使之与竞争对手的产品和服务区别开来。做为中国饰品产销中心的义乌饰品行业,其“同质化”(价格、技术、质量等)已成为普遍存在的趋势。因此,如何为品牌设计出具有特色鲜明的定位,如何进行品牌定位识别,是企业与竞争对手形成明显差异、提高竞争能力的关键。
As we all know, the brand strategy of enterprises to implement, build brand is to make it different from the competitors products and services. As the jewelry sales center in China Yiwu jewelry industry, its “homogeneity” (price, technology, quality, etc.) has become a ubiquitous trend. Therefore, how to design distinctive distinctive positioning for the brand and how to carry out brand positioning and identification is the key to the significant difference between the enterprise and its competitors and the enhancement of its competitiveness.