根据行业需求,广告文案写作的教学内容应将主题文案和策划类文案共同选入。广告文案写作课程是对前期若干课程基本理论与技能的综合应用,许多理论都在前期课程得到贯彻,在本课程教学中涉及到的理论可以做与本课程有关的应用教学,而不能加大理论讲授,根据培养目标和市场需求倚重实践操作式的教学是非常有现实意义的。 According to the needs of the industry, the teaching content of the advertisement copy writing should be selected jointly by the theme copy and the planning copyrighted material. Advertising copywriting course is a comprehensive application of the basic theories and skills of some courses in the early period. Many theories are implemented in the previous course. The theories involved in the teaching of this course can be applied to the teaching of this course without increasing the theory Teaching, relying on training objectives and market demand relies on practical teaching is very practical.