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“广告人论坛”为天津广告界两年一次的广告盛事,至今已成功举办第二届。8位“大腕”登台论道:Arnorld worldwide 总经理兼行政创作总监伦洁莹;上海卓越形象品牌传播事业机构 CEO 贾丽军;上海智得广告有限公司总经理兼大中华区执行创意总监张乐山;北京智威汤逊-中乔执行创意总监薛振添;TOM 户外传媒集团高级顾问/昆明风驰传媒有限公司董事、副总裁杨振昆;广东平成广告有限公司总经理吴晓波;CTR 市场研究经理郑华辉;中国国际电视总公司副总裁张海潮。他们中有国际4A 公司的翘楚,有本土广告的中间力量;有运筹帷幄的思想者,有活跃在一线的实战派……他们在为期一天半的论坛中围绕着品牌建筑、创意洞察、媒介分析、资本运作与并购经营等问题进行了深入探讨。这么多享有国际声誉的广告名流齐聚“广告人论坛2004”给我们带来了一次珍贵的“广告饕餮盛宴”,现择其部分,以飨读者:
“Advertising Forum” is a biennial advertising event in Tianjin’s advertising industry and has successfully held its second session so far. 8 “big names” debut: Arnorld worldwide, general manager and chief creative director Ren Jieying; CEO of Shanghai excellent image brand communication institutions Jiali Jun; general manager of Shanghai Zhide Advertising Co., Ltd. and Greater China executive creative director Zhang Leshan; Beijing JW Marriott Executive Creative Director Xue Zhentian; TOM Outdoor Media Group Senior Consultant / Kunming Feng Chi Media Co., Ltd. Director and Vice President Yang Zhenkun; Guangdong Heisei Advertising Co., Ltd. General Manager Wu Xiaobo; CTR market research manager Zheng Huahui; China International Television Corporation Vice President Zhang Haichao. Among them are the leaders of international 4A companies, with the central force of local advertising; there are strategists who are active in the front line of the faction ... They are in a day and a half forum around the brand building, creative insight, media analysis, Capital operation and mergers and acquisitions and other issues conducted in-depth discussion. So many international celebrities enjoy international reputation gathered in the “Advertiser Forum 2004” has brought us a precious “advertising gluttonous feast”, now choose its part to 飨 readers: