面临北京奥运会和互联网浪潮这两大机遇和挑战,快速成长中的中国媒体正在借助互联网延伸影响力,以此为契机的媒体融合趋势更加明显。中国互联网协会日前公布的2007年《中国媒体行业互联网品牌营销状况调查》显示,目前我国国家顶级域名在媒体企业中的应用比例已超过七成,CN域名已经成为众多媒体实施品牌营销和建设的重要途径。 Faced with the two major opportunities and challenges of the Beijing Olympic Games and the Internet wave, the fast-growing Chinese media are using the Internet to extend their influence. As a result, media convergence is even more evident. Recently, the Internet Society of China released the 2007 “Survey on Internet Brand Marketing in China’s Media Industry”. It shows that at present, China’s top-level domain names account for more than 70% of the media enterprises. CN domain names have become important for many media to implement brand marketing and construction way.