干过几年记者又当了几年编辑之后,我有一个很深的体会是记者的“信誉”相当程度上关系稿子的采用率。记者的“信誉”,就是自己的“品牌”。“品牌”虽然不是版面编辑取合稿子的决定因素,但起的作用也是举足轻重的。人民日报社一位著名编辑讲过这样耐人寻味的话:版面编辑选稿的原则是“看稿不看人”,但如果记者提供的稿件常常是半成品,还屡有差错,说好交稿时间常常失约等,不 After a few years of working as a journalist and as a few years of editing, I have a very deep understanding that journalistic “credibility” has to a great extent the relationship between manuscript adoption rates. Reporter’s “credibility” is their own “brand.” Although the “brand” is not the decisive factor for the layout editor to take a copy, it plays a decisive role. A well-known editor of the People’s Daily told such thought-provoking words: the principle of layout editors’ selection is “reading people but not reading people”, but if the articles provided by reporters are often semi-finished products and are still frequently mistaken, Wait, no