大学生作为政治敏感度高、易于接受新鲜事物、行为非理性化强、群体紧密而集中的特殊群体,其思想的引导及行为的塑造与这一新兴媒体密切相关。新媒体介质下的舆情传播对大学生思想行为既有积极影响,也有消极影响。开展深入的调查研究,总结其规律与特点,解析其诱因与影响,是解读其相关性的积极尝试。 As a special group with high political sensitivity, easy to accept new things, irrational behavior, close and concentrated groups, college students are closely related to this emerging media. The dissemination of public opinion under the new media has both positive and negative effects on college students’ ideological behavior. Carrying out in-depth investigation and study, summarizing its laws and characteristics, and analyzing its causes and effects are positive attempts to interpret its relevance.