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互联网成为主流媒体:中国互联网普及率32%,远低于日本、美国和韩国77%以上的水平,互联网将加速成为主要的传媒介质,移动互联网应用、电子商务、网络视频和电子书都是增长最快的领域。影视产业进入景气周期:政府提升“软实力”的战略、消费升级和渠道多元化三重因素成为行业进入5～7年的持续景气周期的驱动力。传统媒体广告增速略微下滑:电视广告作为最强势媒体仍将保持15%～20%的增长速度,报纸广
Internet Becomes the Mainstream Media: Internet penetration rate in China is 32%, well below the level of 77% in Japan, the United States and South Korea. The Internet will accelerate to become the major media. Mobile internet applications, e-commerce, online video and e-books are all increasing The fastest area. Film and television industry into the business climate cycle: the government to enhance “soft power ” strategy, consumer upgrade and channel diversification three factors into the industry into the 5-7 years of the driving force for the continued boom cycle. The growth rate of traditional media ads is slightly lower: TV ads as the most powerful media will still maintain a 15% ~ 20% growth rate, and newspapers