几乎每一次大的体育赛事都会带来一次传播方式的变革。2008年北京奥运会,人们开始形成通过互联网平台关注体育赛事的习惯。2012年伦敦奥运会,以微博为代表的社交媒体成为人们关注比赛、谈论奥运以及企业进行奥运营销的主要阵地,“社交奥运”概念被充分诠释。如果要给2014年夏天这场如桑巴舞般火热的世界杯贴一个标签,“移动化世界杯”恐怕最为贴切。伴随世界杯悬念迭起的比赛进程,以智能手机为代表的移动 Almost every major sporting event will bring about a change of mode of transmission. 2008 Beijing Olympic Games, people began to focus on sports through the Internet platform habit. The 2012 London Olympics and social media represented by Weibo became the main positions for people to watch the games, talk about the Olympics and enterprises for Olympic marketing, and the concept of “social Olympics” was fully interpreted. If you want to give this summer as a samba-like World Cup hot a label, “Mobile World Cup ” probably the most appropriate. With the World Cup suspense after another game process, represented by the smart phone mobile