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只有作为一个破坏者,才能找到创新的空间。如果说商业创新者有什么共性,那就是:他们都善于从人们的欲望中创造出需求。谁能够在2001年之前预测iPod的辉煌呢?谁能够预想3M薄薄的便签纸能够带来巨大的利润额呢?
Only as a saboteur can we find room for innovation. If business innovators have something in common, that is: they are good at creating needs from people’s desires. Who can predict the iPod brilliant before 2001? Who can predict 3M thin notes can bring huge profits?