自20世纪70年代以来,全球掀起了一场空前的绿色浪潮,人们开始关注消费中的环境因素,呼唤既无污染又有利于健康的绿色产品。中国加入WTO后,企业要开拓市场,参与国际竞争,顺应环保消费的新潮流,必须实施绿色营销。所谓绿色营销,是指企业在营销活动中谋求消费者利益、企业利益与环境利益的协调实施,既要充分满足消费者的需求,实现企业利润目标,也要充分注意自然生态平衡和社会效 Since the 1970s, an unprecedented global green wave has started. People are paying attention to the environmental factors in consumption and calling for green products that are neither pollution nor health. After China’s accession to the WTO, enterprises must open up the market, participate in international competition and conform to the new trend of environmental protection consumption, and must implement green marketing. The so-called green marketing, refers to the marketing activities of enterprises in seeking the interests of consumers, business interests and environmental interests of the coordinated implementation, it is necessary to fully meet the needs of consumers and achieve corporate profit targets, but also give full attention to the natural ecological balance and social effectiveness