电视既是一种公益性事业,也是一种可经营产业,发展电视产业,重点是节目经营。一、经营电视节目是电视产业的新的课题作为电视产业中最小细胞的电视节目,它既是电视产业的核心产品,又是受众的消费品;它既有意识形态的工具属性,又具有生产经营的产业属性。它是一种特殊的商品。如 Television is not only a public welfare undertaking, but also a business that can operate and develop the television industry, with a focus on program management. First, the operation of television programs is the television industry’s new topic As the television industry’s smallest cell television programs, both the TV industry is the core product, but also the audience of consumer goods; it has both ideological tool attributes, but also with the production and management of the industry Attributes. It is a special kind of product. Such as