面对激烈的商业竞争,一些经营者大胆地采取了与传统经营方式相悖的“逆反销售法”,获得了出乎意料的经济效益。 反时令销售:时值夏令,武汉市场上冬令货物,如毛皮大衣、取暖家电器,乃至毛皮靴、羽绒服等销售看好。有心人观察这种现象,称之为“反时令”消费现象。“反时令消费”实则是乱时令消费。一般来说,大众消费心理是“有钱不买压箱货”,即按时令需求,缺什么买什么。商家一般 In the face of fierce commercial competition, some operators boldly adopted the “counter-reverse sales laws” that are contrary to traditional management methods, and achieved unexpected economic benefits. Anti-seasonal sales: During the summer season, winter goods on the Wuhan market, such as fur coats, heating appliances, and even fur boots, down jackets and other sales are promising. Interested people observe this phenomenon and call it the “anti-temporal” consumption phenomenon. “Anti-temporal consumption” is in fact chaotic spending. In general, the general consumer psychology is that “there is no money to buy goods under pressure”, that is, according to seasonal demand, what to buy is lacking. General business