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近日,实力传播发布《2013年Q4全球广告市场预测报告》,报告显示:未来十年广告业进入稳定增长期,增长势头强劲;全球广告支出增长率将从2013年的3.6%增长到2014年的5.3%;2015年和2016年,将升至5.8%。移动技术的升级带来媒介消费的不断增长,成为广告支出增长的引擎。从2013年到2016年,全球新增广告支出总额的36%将来自移动广告。其次是电视(占新增广告支出的34%),位居第三的是桌面广告(25%)。2013年移动广告仅占全球广告支出总额的2.7%,预
Recently, the strength of dissemination released “Q4 2013 global advertising market forecast report”, the report shows: the next decade the advertising industry has entered a steady growth period, strong growth momentum; global advertising spending growth will grow from 3.6% in 2013 to 2014 5.3%; in 2015 and 2016, it will rise to 5.8%. The upgrade of mobile technology brings the continuous increase of media consumption and becomes the engine of ad spending growth. From 2013 to 2016, 36% of global new advertising spend will come from mobile advertising. Followed by television (34% of new advertising spend), followed by desktop advertising (25%). Mobile advertising in 2013 accounted for only 2.7% of global advertising spending, pre-