【摘 要】
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Top members of the UK's ad industry have created a list of 100 Chinese consumer brands thev believe have the potential to achieve brand success globally. In this May, they held a creative workshop dur
【出 处】
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CHINA'SFOREING TRADE
论文部分内容阅读
Top members of the UK's ad industry have created a list of 100 Chinese consumer brands thev believe have the potential to achieve brand success globally. In this May, they held a creative workshop during the Shanghai Expo with Chinese brand owners to explore international and national image perceptions of the China brand and Chi- nese brands with the potential to achieve consumer acceptance globally.
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