竞争是市场经济的主题,从公司之间的竞争到供应链竞争,再到人才之间的竞争……部分领先公司陆续跨出国门,逐步意识到国家在全球影响力的重要性——源于西方的“国家营销”理念获得认可。在一个国家范围内,为了提高城市竞争力和获得发展资源,城市之间的竞争也日益激烈,一家公司的品牌经营同样适用于城市,后者的范畴更大——猛然回头发现,其实泉州的城市营销竟然操作得非常好,于是作文,为记。从“中国品牌之都”到“东亚文化之都” Competition is the theme of the market economy, from competition among companies to competition in the supply chain to competition among talents ... Some of the leading companies have gradually gone abroad to realize the importance of the country in global influence - Western “national marketing” concept was recognized. In a nationwide context, competition among cities is intensifying in order to enhance urban competitiveness and access to development resources. The management of a company’s brand is equally applicable to cities, the latter of which are even greater in scope. Suddenly, City Marketing actually operate very well, so writing, remember. From “China’s Capital City” to “East Asian Cultural Capital”