经过了这二十多年的演变,公关正在融入并成为整合营销的一部分,与其他传播手法的界限也日益模糊。公关跟广告出现是有一个接受过程的。正如“线下”这个词是从美国拳击行业引申出来的。本意是“打线下”(即腹部以下)是犯规的行为。“公关”这个概念刚诞生的时候也被认为是不规范的,有一点打黑枪的感觉。经过了这二十多年的演变,公关正在融入并成为整合营销的一部分,与其 After more than 20 years of evolution, public relations is being integrated and integrated marketing as part of the line with other forms of communication is increasingly blurred. PR and advertising appear to have a process of acceptance. Just as the word “offline” is derived from the U.S. boxing industry. The intention is “under the line ” (that is, below the abdomen) is a foul behavior. “PR ” the concept was born just as not standardized, a little black gun feeling. After more than two decades of evolution, public relations is being integrated and integrated marketing as part of its