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如何持续提升公司两大品牌的品质和品位,增强新的技术创新优势,支撑品牌结构的提升。笔者认为:需要实施更加积极的品牌发展战略,在实现卷烟品质的轻松感、舒适感、满足感,增强品牌的厚重感、时代感、鲜活感方面更加努力创新。以打造高品质的卷烟产品,塑造高品位的卷烟消费作为品牌结构升级的基础;以增强技术创新的领先优势为根本;以更高层次、更高水平的竞争为动力,突出品牌风格特色,丰富品牌文化内涵,完善品牌支撑体系。
How to continuously improve the quality and quality of the two major brands of the Company, enhance the advantages of new technological innovation and support the improvement of brand structure. The author believes that the need to implement more positive brand development strategy, to achieve the relaxed quality of cigarettes, comfort, satisfaction, and enhance the sense of the heavy brand, the sense of the times, a sense of vitality more innovation. To create high-quality cigarette products, create high-quality cigarette consumption as the basis for the upgrading of brand structure; To enhance the technological innovation of the leading edge as a fundamental; To a higher level and higher level of competition as the driving force, highlighting the brand style features, rich Brand culture connotation, improve brand support system.