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在对企业进行品牌打造的过程中,必不可少的就是对品牌及产品进行TVC创意,并且在这些创意创作中,要将品牌的定位、理念准确地表达出来,亦或是对品牌及产品有一个更好更完整的诠释。而每一次这样的创意,对于一个品牌策划人而言,都是一场战役,都是一次挑战。张默闻始终认为,创意固然重要,但是一定要策略先行,否则再好的创意也不能达到其动销的根本目的。
In the process of creating a brand for an enterprise, it is essential to carry out the TVC idea on the brand and the product. In these creative creations, it is necessary to express the brand’s position and philosophy accurately, or to have the brand and product A better and more complete interpretation. And every time such a creative, for a brand planner, are a battle, are a challenge. Zhang Mo smell has always believed that creativity is important, but must be the first strategy, or even the best ideas can not achieve the fundamental purpose of its marketing.