论文部分内容阅读
在市场平淡的时候,消费者出手更加谨慎,购车时更愿意货比三家,这时候品牌的作用就凸现出来。据中国汽车工业协会发布的数据显示,今年4月商用车的销量为40.97万辆,环比下降14.81%,同比下降7.84%。连续高速增长了22个月的商用车市场就此掉头,车市进入新一轮的冷静期。但就在整体走弱的市场大势中,并不缺乏表现上佳的品牌。近日,记者便从江淮汽车获悉,今年1~5月份,江淮轻卡实现销量8.4万辆。以同比增长9%的增幅位居轻卡行业三强之首。
When the market is dull, consumers are more cautious shots, shopping more willing to shop around, this time the role of the brand came to the fore. According to the data released by China Association of Automobile Manufacturers, the sales of commercial vehicles in April this year were 409,700, a decrease of 14.81% from the previous quarter and a decrease of 7.84% from the same period of last year. The continuous rapid growth of 22-month commercial vehicle market to turn around, the auto market into a new round of cooling-off period. However, in the overall weak market trend, there is no shortage of good performance of the brand. Recently, the reporter learned from Jianghuai Automobile from January to May this year, JAC light truck sales of 84,000 units. A 9% increase over the same period last year among the top three of light truck industry.