2006年央视黄金资源广告招标,国际品牌中标客户在行业分布上更广泛,除了宝洁、联合利华、高露洁等传统的日化企业在去年基础上再度中标之外,食品、医药、汽车等行业均有国际品牌中标。国际客户中标总额达到8.55亿,在去年的基础上再增长了1个多亿,国际企业投标额占总额15％。 In 2006, CCTV Gold Resources Advertising Bidding and International Brands Winning Clients were more widely distributed in the industry. In addition to the successful bidding of traditional day-to-day chemical enterprises such as Procter & Gamble, Unilever and Colgate last year, the food, medicine and automobile industries International brands won the bid. The total amount of successful international clients reached 855 million, an increase of more than 1 billion on the basis of last year, and the bid amount of international enterprises accounted for 15% of the total.