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目的回顾2007-2015年天津市街头无偿献血数据,考证街头无偿献血招募策略的实施与结果。方法加强街头无偿献血招募宣传技巧和策略,统计2007-2015年街头无偿献血人次、性别、年龄、献血量等献血数据。结果采用无偿献血招募策略进行献血宣传,无偿献血招募成功率显著提升,采血人次呈逐年上升趋势(2007-2010年同比增长均呈连续保持>10%大幅度上升水平,2011年趋势减缓基本介于5%左右,2012-2015年维持基本平缓趋势<2%)。结论适宜的招募宣传技巧和策略,可有效地改善献血的认知度,提升献血关注度,壮大着街头自愿无偿献血队伍,缓解因季节性、血型偏型等因素造成供血紧张的问题,为临床急救用血提供了有效保障。
Objective To review the data of unpaid blood donations on the streets of Tianjin in 2007-2015 and study the implementation and results of the strategies of collecting unpaid blood donations on the streets. Methods Strengthen the publicity skills and strategies of unpaid blood donation on the streets, and collect blood donation data such as the number of blood donations on the streets, sex, age and blood donation during 2007-2015. Results The blood donation strategy was advocated by using free blood donation and blood donation. The success rate of blood donation and recruitment was significantly increased, and the number of blood donation increased year by year (from 2007 to 2010, the continuous increase of> 10% was maintained continuously. The trend slowed down in 2011 basically ranged from 5% or so, maintaining a basic flat trend of <2% in 2012-2015). Conclusion Appropriate recruiting techniques and strategies can effectively improve the awareness of blood donation, raise the blood donation awareness, strengthen voluntary blood donation team on the streets and alleviate the shortage of blood supply due to seasonal and blood type bias. First aid blood provides effective protection.