本文就城轨车辆配件的营销现状作了分析,我们提出了要开拓海外市场是重中之重,建立良好的企业文化,组建标书制作团队,加强技术人才培养,扩大公司业内形象宣传力度等城轨车辆配件营销战略实施对策。 This article made an analysis on the marketing status of the urban rail vehicle accessories. We put forward that it is the most important task to open up the overseas market, establish a good corporate culture, set up a bidding team, strengthen the technical personnel training, expand the industry image propaganda and other cities Rail Vehicle Parts Marketing Strategy Implementation Measures.