企业机会风险、优劣势分析是制订企业战略的依据和基础。缺乏良好的机会风险、优劣势分析,就难以制订出正确、有效的企业战略。机会风险分析属于企业外部环境分析的关键部分。外部环境中的诸因素,如经济、社会、政治、科技、文化、法规政策以及竞争对手等等方面的情况及其变化均会不断地给企业既带来机会,又带来风险。 Enterprise opportunity risk, analysis of strengths and weaknesses is the basis and basis for the formulation of business strategy. Lack of a good chance of risks, strengths and weaknesses of the analysis, it is difficult to formulate a correct and effective corporate strategy. Opportunity risk analysis is a key part of an enterprise's external environment analysis. The external environment factors, such as economic, social, political, science and technology, culture, laws and regulations and competitors, and so the situation and its changes will continue to give enterprises both opportunities and risks.