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前言 在全民工作与全民休闲即将转型的世界新旧经济结构下,从制造中国迈向休闲中国的休闲运动产业中,谁能在概念力与执行力同时并重的今天,再次整合世界与中国的休闲运动产业,创造出“引领化”替代“个性化”的新世纪明天,这是中国休闲运动产业能否可持续发展的关键。而如何打造一个有生命力的品牌成为中国所有企业面临的重大课题,而品牌的竞争归根结底是企业文化的竞争,一个没有文化的品牌就像是一个行尸走肉的人。可是究竟什么是品牌文化?让我们先回顾一下中国企业的发展现状。
Preface From the new and old economic structure in the world where the whole people's work and the people's leisure are about to be transformed, from the moment of manufacturing China's leisure sports industry toward leisure China, who can simultaneously integrate the world with China's leisure sports at the same time both conceptual power and executive power Industry, to create a “lead” instead of “individual” in the new century and tomorrow, which is the key to the sustainable development of China's leisure and sports industry. How to build a viable brand has become a major issue facing all Chinese enterprises. The competition of the brand is ultimately the competition of the corporate culture. An uncultured brand is like a walking man. But what is the brand culture? Let us first review the development of Chinese enterprises.