《开门大吉》是中央电视台综艺频道于2013年推出的一档大型益智类游戏节目。该节目一经推出便引起了多方关注,并屡创收视新高,成为我国益智类游戏节目的典范之一。该节目以“游戏闯关+‘草根’模仿+沟通互动”的方式,帮助普通人实现家庭梦想,展现了普通人的人性光辉,传递了健康向上的价值观和社会正能量,同时也为“草根”阶层提供了展示自己的舞台。分析和探讨《开门大吉》的成功之道,将有助于推动我国 “Open the Door” is a large-scale puzzle game program launched by CCTV Arts Channel in 2013. As soon as the show was launched, it attracted much attention and hit record highs repeatedly. It has become one of the most exemplary games in China. The program is to help ordinary people realize their family dreams by displaying the ordinary people’s human splendor and conveying the healthy values ​​and social positive energy in the way of “game check-in + grassroots’ imitation + communication and interaction.” At the same time, Grassroots provide a stage to show off. Analyzing and discussing the success of “opening the door” will help promote our country