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在读图时代的今天,“图文并重”、“两翼齐飞”的办报思想越来越深入人心,新闻照片以其特有的视觉魅力也越来越为读者喜闻乐见。那么,如何发挥新闻摄影“一图胜千言”的作用,使石油企业报更有吸引力和感染力呢?华北石油报的探索与实践是:建立科学规范的管理机制,“烹饪”比新、比快、比独家新闻式的“快餐”和比质、比量、比眼球停留时间的“精餐”、“特色餐”,努力营造版面亮点,形成强劲的视觉冲击力。
Today, in the era of reading pictures, the thought of running newspapers with both the graphic and the text and the two wings flying together is getting more and more popular. The news photos are also increasingly loved by the readers with their unique visual appeal. So, how to play the role of photojournalism “a picture of a thousand wins,” so that oil companies reported more attractive and contagious? Exploration and practice of North China Petroleum News is: to establish a scientific and standardized management mechanism, “cooking” than the new, Than the fast, than the exclusive style of “fast food” and the ratio of quality, the ratio of the time than the eye of the “fine”, “special meal”, and strive to create a page highlight, the formation of a strong visual impact.