企业对外宣传工作的主要任务是企业形象宣传,必须把企业形象宣传作为对外宣传工作的中心任务来抓。要充分认识企业形象宣传的重要性,“酒好也怕巷子深”。对于企业而言,即使是好酒,好产品,也需要宣传、需要推介。应该充分探讨利用重大活动开展企业形象宣传的有效方法。河北港口集团是集港口建设、开发、国有资产运营、管理以及投融资功能一体的综合性集团公司,现有总资产286亿元,职工17000多名,拥有 The main task of corporate publicity work is corporate image promotion, corporate image promotion must be the central task of foreign propaganda. To fully understand the importance of corporate image promotion, “wine is also afraid of the alley”. For businesses, even good wine, good products, but also need to promote, you need to promote. We should fully explore the use of major activities to carry out corporate image promotion of effective methods. Hebei Port Group is an integrated group company integrating port construction, development, operation of state-owned assets, management and investment and financing functions. With total assets of 28.6 billion yuan and over 17,000 employees, Hebei Port Group owns