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近来,各种公众媒体的版面充斥着对世界各地著名遗产旅游景点更新改造的报道。文化遗产旅游目的地管理者也承认良好的外部环境在提升旅游者总体满意程度方面发挥着重要作用。阐明了遗产吸引物的自然环境在决定旅游者对景点的态度和未来再次购买意向方面有重要作用,同时影响着他们对亲朋好友的传播意愿。研究表明环境因素在面对顾客塑造永久性的独特品牌形象时可被作为一种差异化工具,并以此创造一种竞争优势。
Recently, various sections of the public media have been flooded with stories of renovating and rehabilitating famous heritage attractions around the world. Cultural heritage tourism destination managers also recognize that a good external environment plays an important role in enhancing overall tourist satisfaction. It is clarified that the natural environment of heritage attraction plays an important role in determining tourists’ attitudes to attractions and intention of purchasing again in the future, and at the same time affects their willingness to spread to their relatives and friends. Research shows that environmental factors can be used as a differentiating tool in shaping the permanent, unique brand image of customers and thereby creating a competitive advantage.