有人这样评价报纸、广播、电视这三大新闻传播媒介:报纸文字讲究、罗辑严谨,广播传播速度快,收听方便;电视最直观,现场感最强。但相比之下,报纸反映的问题一般开掘较深,而广播电视新闻则不容易产生较强的震撼效应。那么,在电视这一现代化传输手段越来越被人们所接受的有利情况下,电视新闻如何发挥独特的优势,并让其劣势逐步向优势转化,进一步扩大自身在观众中的影响及其宣传效果呢?在近年来的实践中我们体会到,加强规模宣传,是实现这一转变的一个有效方法。 所谓规模宣传,是指在一定时间内,围绕一个宣传主题,多角度、多形 Some people commented on the newspaper, radio, television, the three major news media: newspaper writing stress, strict Luo series, radio broadcast speed, easy to listen to; television most intuitive, the strongest sense of the scene. In contrast, however, the issues reflected in the newspapers are generally digging deeper, while radio and television news is not likely to have a strong shocking effect. Then, under the favorable situation that the modern transmission means of television is more and more accepted by people, how can TV news exert unique advantages and gradually transform its disadvantages into strengths so as to further expand its own influence in the audience and its publicity? In recent years, we have come to realize that increasing the scale of publicity is an effective way to achieve this change. The so-called large-scale publicity, refers to a period of time, around a promotional theme, multi-angle, polymorph