随着我国的设计领域迅速发展,在新技术的支持下,对广告视觉传达的设计也提供了支持,对视觉传达的多元化发展就起着促进作用。现代广告是视觉传达的艺术,在设计过程中就要充分重视方法的科学应用。本文主要就广告视觉传达表现特征以及主要要素加以分析,然后结合实际对广告视觉传达创意表现的方法详细探究,希望能通过此次研究分析,有助于促进实际设计发展。 With the rapid development of the design field in our country, with the support of new technologies, we also provide support for the design of visual communication in advertising and play a catalytic role in the diversification of visual communication. Modern advertising is the art of visual communication, and full attention should be paid to the scientific application of methods in the design process. This article mainly analyzes the characteristics of visual communication and the main elements of advertising, and then explores in detail the methods of creative expression of visual communication in light of the actual situation. It is hoped that through this research and analysis, it will help to promote the actual design and development.