论文部分内容阅读
进入21世纪,各类媒介迅速融合,网络已经渗透到日常生活各个方面,手机功能越加强大,成为移动传播终端,手机不仅可以打电话,还能听广播、看电视、上网、读书等等,媒介融合的优势充分发挥。这一切风起云涌的变化,对作为传统主流媒体的广播来说,已经渐渐有了被边缘化的倾向,广播的影响力受到了极大的冲击,与上世纪广播黄金时期的多受众高收听率简直不可同日而语。
Into the 21st century, the rapid integration of various types of media, the network has infiltrated all aspects of daily life, the more powerful mobile phones to become mobile terminals, mobile phones can not only call, but also to listen to radio, watching TV, Internet, reading and so on, The advantages of media integration give full play. All these surging changes have gradually become marginalized as the traditional mainstream media broadcasting. The influence of broadcasting has been greatly affected. Compared with the broadcasting of the golden age of the last century, the multi-audience listening rate is simply Can not be the same