王建军等人编写,李学宇副教授、文辉璧副教授审定的《外销员实用手册》,已由中国经济出版社出版发行. 经过十多年来的努力,我国对外经济贸易取得了长足发展,国内和国外的经济贸易联系日益密切.为了适应日趋复杂多变的国际环境和日益激烈的国际经济市场竞争,“进一步扩大对外经济技术交流,最重要的是在保持数量稳步增长的同时,更加注重质量和效益的提高,立足于现有基础,把对外贸易、利用外资、引进技术和智力等方面的工作提高到一个新的水平”(《关于国民经济和社会发展十年规划和第八个五年计划纲要的报告》).我国经贸行业从 Wang Jianjun and others wrote that the “Handbook for Salespersons” approved by Associate Professor Li Xueyu and Associate Professor Wen Huiyi has been published by the China Economic Publishing House. After more than a decade of efforts, China’s foreign economic and trade development has achieved considerable development both domestically and abroad. In order to adapt to the increasingly complex and ever-changing international environment and increasingly fierce competition in the international economic market, “to further expand foreign economic and technological exchanges, the most important thing is to pay more attention to quality and efficiency while maintaining steady growth in quantity. To increase its efforts in foreign trade, the use of foreign capital, and the introduction of technology and intelligence to a new level based on its existing foundations.“ (”On the 10-year plan for national economic and social development and the outline for the eighth 5-year plan“ Report”). China’s economic and trade industry from