动漫产业是指以“创意”为核心,以动画、漫画为表现形式,包含动漫图书、报刊、电影、电视、音像制品、舞台剧和基于现代信息传播技术手段的动漫新品种等动漫直接产品的开发、生产、出版、播出、演出和销售,以及与动漫形象有关的服装、玩具、电子游戏等衍生产品的生产和经营的产业。因为有着广泛的发展前景,动漫产业被称为“新兴的朝阳产业”。 The animation industry refers to the animated direct comics with “creative” as its core, animation and comic as its manifestations, including anime books, newspapers, movies, television, audio-visual products, stage plays and new comic varieties based on modern information and communication technologies Product development, production, publishing, broadcasting, performance and sales, as well as animation and image-related clothing, toys, video games and other derivatives production and management of the industry. Because of its broad development prospects, the animation industry is known as the “emerging sunrise industry.”