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文字、图形、色彩是广告设计构成当中的三大要素。在传统意义上来说人们对于图形的感受与认知要比文字和色彩直接得多。图形越直观,越能抓住观察者的注意力,对于设计语言的阐述越明了。因此图形的表达在设计表达中尤为重要。如今科技飞速发展,人们的生活节奏越来越快,新兴的事物在我们周围层出不穷,如何抓住人们的眼球,如何使人们在疲劳审美当中获得新鲜感,成为广告设计的重中之重。本文将以图形为切入点,以图形的准确性、功能性、直观性来探讨图形在设计生活当中重要性。
Text, graphics, color is the advertising design of the three elements. In the traditional sense, people feel and recognize graphics more directly than text and color. The more intuitive the graphic, the more it captures the viewer’s attention, the clearer the design language is. Therefore, the expression of graphics in the design of expression is particularly important. Nowadays, with the rapid development of science and technology, the pace of people’s life is getting faster and faster. Emerging things are emerging around us. How to seize people’s attention and how to make people feel fresh in fatigue and aesthetics have become the most important aspects of advertisement design. This article will take graphics as a starting point, with graphic accuracy, functionality, intuitive to explore the importance of graphics in the design of life.