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随着时代信息的到来,人们不仅仅满足于具体的物质方面的追求,同时需要在精神层面上有更高满足。眼睛是心灵的窗户,而视觉是直接把外界事物的信息传递给人,而人则通过信息的筛选和分析,获得情感上的陶冶和升华。受传统思想的影响,视觉传达设计被认为只是一种平面的设计手段,而忽略了它的一些扩展性功能,研究视觉传达设计的新视点,对探索如何满足人们越来越多样化、丰富化的视觉需求具有重要意义。
With the arrival of the information of the times, people are not only satisfied with the pursuit of specific material aspects, but also need to be more satisfied on the spiritual level. The eyes are the windows of the soul, while the visuals directly convey the information of the outside world to the people, while the people obtain the emotional cultivation and sublimation through the screening and analysis of the information. Influenced by the traditional thinking, visual communication design is considered as a kind of graphic design method, while it ignores some of its expansive functions, studies the new perspective of visual communication design, and explores how to satisfy people’s increasing diversity and enrichment The visual needs of the great significance.