随着电视改革的深入,电视媒体之间的竞争日益加剧,城市电视台的生存环境恶化。作为我国电视产业一个组成部分,城市电视台在专业化发展空间不大的情况下,寻求本土化突围既是本位回归,也是城市电视台谋求发展的新方向。 With the deepening of the television reform and the increasingly fierce competition among the television media, the living environment of the city television stations has deteriorated. As an integral part of China’s TV industry, seeking a breakthrough in localization is not only a matter of standardization, but also a new direction sought by urban television stations for development in the case of small-scale professional development of urban television stations.