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城市品牌的网络形象塑造和传播问题不容忽视,这是塑造城市品牌形象的重要环节。褪去浮躁,互联网已进入理性而稳健的发展阶段,网络传播对社会经济、生活等方方面面的影响与渗透也向更深更广的层面推进。投射到城市品牌传播的问题上,相关部门可以有效地利用网络媒体对城市形象进行有效的传播,从理念内涵、网络行为、综合感官等角度对受众进行针对性地嵌入式影响,从而提高城市品牌的网络美誉度。
City brand network image shaping and dissemination issues can not be ignored, this is an important part of shaping the city’s brand image. Faded impetuous, the Internet has entered a rational and steady stage of development, the impact and penetration of Internet communications on social economy, life and other aspects also to a deeper and broader level. Projection to the issue of city brand communication, the relevant departments can effectively use the network media to effectively spread the city image, from the concept of content, network behavior, comprehensive sensory and other aspects of the targeted audience embedded impact, thereby enhancing the city brand Network reputation.