这家公司是由5家体育器材厂合并而来的,合并时资金只有2000万元,负债却高达1.1亿元,而旗下的体育用品从滑翔机、篮球架到帆船板,可谓“海陆空”齐备。怎样才能走出困境,将企业做大做强?总经理作出了一个大胆的决定:砍掉99%的产品——将上百个产品商标、几千种产品削减到只剩几十种, This company is a merger of 5 sports equipment factories. When the merger, the funds are only 20 million yuan, but the debt is as high as 110 million yuan. The sporting goods from the glider, basketball rack to the sailing boat can be described as “sea, land, and air.” "complete. How can we get out of the predicament and make the company bigger and stronger? The general manager has made a bold decision: Cut 99% of the products - cut hundreds of product brands, thousands of products to only dozens of kinds,