信义：商业文化历史考察之一──以明清晋徽两大商帮为例吴慧信义是中国传统文化中的道德标准和为人修身立世的行为基础，商业道德也以此为支柱。自古以来，从经营思想上看，商人可分为两类：一是诚贾（廉贾、良商），二是贪贾（商、奸商）。前者讲商业道德，以信义为重，... Lutheran: One of the historical investigations of business culture—taking the example of Ming and Qing Dynasties and Jin Hui’s two business partners. Wu Hui’s Xinyi is the moral standard in Chinese traditional culture and the basis of behavior for people’s self-cultivation. Business ethics is also used as the pillar. Since ancient times, from the point of view of business management, businessmen can be divided into two categories: one is Cheng Jia (Lian Jia, Liang Shang), and the other is greedy Jia (Business, profiteer). The former speaks about business ethics and takes Xinyi as its priority....